The group realized the importance of cultivating a reliable source of its various products, vertically intergrating the supply chain to meet our business needs. Hence the creation of Growers Fresh Pte Ltd, a team that works closely with the Agri-Food & Veterinary Authority of Singapore (AVA) for the purposes of farming; constantly exploring new markets and opportunities in the food industry.

Since 17th December 2008, when Rebaudioside A purified from Stevia rebaudiana (Bertoni) received its GRAS (Substances Generally Recognized as Safe) status from the U.S. Food and Drug Administration (FDA); international demand for Stevia leaf surged. The group recognized the opportunity and started farming of Stevia in Vietnam and Indonesia.