The world’s supply of wild-caught seafood has been in a steady decline, whilst the world’s demand for seafood is increasing. It has been ascertained that the aquaculture industry will continue to expand in size and is expected to surpass wild-caught supply within the next decade. Therefore, in view of the above mentioned, Rong-Yao Pte Ltd has recently started commercial scale fish farming, operating a 1 Ha on-sea grow out farm off Pulau Ubin Coastal Waters at the eastern end of Singapore.
Since acquiring the farm in late 2009, Rong-Yao has successfully bred about 10 different varieties. RYF aims to build an integrated local food fish production system covering the entire value-chain to improve farm productivity and enhance Singapore's food supply resilience.
RYF maintains computerized records to streamline its farm processes and to automate data collection to ensure traceability and resource optimization.
On 1 Dec 2011, Rong Yao Fisheries spearheaded the introduction of the SGFish label. With the tagline of "Fresh from Singapore", SG Fish was retailed in NTUC Fairprice under this new brand aimed to allow consumers to have an easily identify fishes that are bred locally. Fishes that are fresh from Singapore.
From 3 November 2012, in a continual effort to further enhance the accessibility of consumers to SG Fish, the label will expand Island wide to also retail in Giant and Sheng Siong supermarkets, in addition to the
existing NTUC Fairprice outlets.
The chosen brand name aims to underscore the significance that fishes associated with SG Fish are farmed in Singapore, reinforcing the Company's Vision - to create sustainable food sources and providing safe, fresh and quality food for our consumers.
To provide more varieties to our Singapore consumers, Rong Yao Fisheries has been actively working with partnering fish farms in Singapore since the launch of SG Fish to offer more varieties of farmed fishes and retail under a love home grown fish produce with an arching label of SG Fish, Fresh from Singapore.
Partners of SG Fish include - Blue Ocean Harvest, Tiberias Harvest Pte Ltd, OSEME Trading and GTT EcoFarm